Lancôme as part of Luminato invited the public to experience the live work of Canadian artist Corno @Airship37

As part of Luminato 2012 Lancôme invites you to experience the live work of Canadian artist Corno @airship37

Airship37 was the setting for this Luminato event. The Distillery District location was easily accessible for the public to come and view the experiential art show.

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The raw, edgy industrial space of Airship37 was the perfect location of this loft-style showing.

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Entering the Toronto Event venue through the alley, and Lancôme posters lining the brick wall, the experiential brand presentation was not far away. Participants got to sample the products from the Lancôme beauty experts. With two distinct spaces, event professionals can create two distinct yet simultaneous event experiences for the participants.

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As a Canadian artist exhibiting internationally, Corno has developed a signature style that is both high-energy and expressionistic. In a loft-style party, Corno’s dynamic style inspires a daylong event of live painting, performance art and music called SOON IS NOW. Using bold colours and textures, her contemporary style superimposes itself over underlying figurative details. Her work often incorporates luscious, playful and audacious female figures. Originally from the province of Quebec, she moved to New York in the 1990s. Since then, her work has been featured in the major art capitals around the world, from Paris and London to Shanghai, Hong Kong and now Toronto.

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Airship37 Toronto Event Venue with its open concept adaptable space was a perfect fit for this experiential event. The high ceilings, exposed industrial chic look and natural lighting were a perfect setting for the raw process and vibrant colours of the artwork.

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Throughout the day Corno created a series of large-scale paintings that paid homage to femininity. There were some of Toronto’s best DJ talent on site to accompany the live event.

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“There are five, each of them consisting of two 6′-by-5′ canvases. They’re stunning, all five are–Corno has painted the face of a woman on the left canvas, and an abstract on the right. Richard Soren, himself a painter, explains that Corno uses a thin acrylic paint. All five of the paintings were at first photographs, and were then colourized “with paint thin enough that the photo still shows true,” Soren says. The model in the photos, Corno will say, is “a friend of mine.” Each painting has a different colour palette–red, purple, blue, yellow and green. The colours are bold and vibrant, especially in contrast to the white walls, floor and clothes of the two mannequins. Again, such contrast works well.” http://amanmusthaveacode.com/2012/06/11/soon-not-now/

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“Corno transformed Airship37 in Toronto’s Distillery District with an intense shock of colour that felt like a crayon box had exploded. Fun, random, spontaneous and indicative of the unexpected you can always expect to find with Luminato.” http://mixedbagmag.com/2013/06/luminato-art-spaces/. The Hangar space at Airship37 with its high ceilings and abundant natural lighting was itself a large canvas for the event production to unfold in.

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Venue : Airship37

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