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Product Launch

Sensational City Getaway at Airship37 with Sephora ‪Sephora Collection‬ preview

Sephora launched their Sephora Collection at a PR event at Airship37 event venue Toronto.

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Sephora created a beautiful look at Airship37 with lush, natural decor elements. The result was true to the theme of a “Beach Escape”.

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The City Getaway #sephoracollection preview worked well in the bright industrial open space of the Airship37 Hangar.

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The event had a beautiful and vibrant color palette consistent throughout the venue.

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Lisa Monet Toronto Dj, spun some sweet summer time tunes to harmonize with the breezy summer boho vibe of the event.

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The new Sephora products were beautifully displayed with their glimmering colour palettes and shimmering surfaces.

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Sephora presented the perfect summer bronzer and brush duo for blending.

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The media event was a great opportunity to sample new Sephora products while having a cocktail.

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New summer palettes were released and Sephora experts were on hand with how-to demonstrations.

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There were plenty of opportunities to sample beauty products that hydrate and rejuvenate your skin.

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The new Sephora Make-up bag collection are fun and conversational. The new bags are eliciting a big response from the Canadian Beauty bloggers who attended the preview.

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The new #Sephoracollection included fresh designs of Flash Tattoos just in time for the warm weather. ” A fun spin on jewelry, these metallic tattoos can be worn at the pool, to a festival, or on a night out—and you can apply them to your feet, arms, hands, back, chest, and nails to finish off any look. ” (http://www.sephora.com)

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Berkeley Catering was on site with fresh delightful dishes.

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Celery root remoulade, green apple slaw, candied walnut and pimento crostini.

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Fresh Thai Spring rolls withe sweet chili dipping sauce.

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Summer flavour sorbet.

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There was a lot of activity on twitter and Instagram as fashion, lifestyle and beauty bloggers shared their experiences with the new #sephoracollection.

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venue: Airship37

Catering: Berkeley Catering

Sephora

Photographer : Paul McNulty