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Bloggers, lifestyle writers, and Spark City contestants were invited to come to the downtown Toronto Event Space Airship37 for the #SparkCity Challenge.  The Spark City Challenge, hosted by Chevrolet, was a scavenger hunt held in downtown Toronto. Each person invited was asked to bring two people in order to form a team. Each participating team was given a 2013 Chevrolet Spark to drive as well an Apple iPad with a custom app just for this event. The app was a scavenger hunt style format that used maps and problem solving riddles. In many cases the participants had to engage with the general public to get to the next step. The winning team won $2000 for the charity of their choice.

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Airship37 was the lauch pad for the event and provided a chance to re-fuel with some dishes from Toronto Event Caterer Berkeley Catering.

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“Yesterday The Wine Ladies were part of media and blogger teams from across Toronto, driven by our thirst for victory and our desire to do good. We competed in an adventurous, city-wide scavenger hunt. We were armed with an all new Chevrolet Spark and an iPad. Ours was the hot green colour called Jalapeño. Each team was given orders to complete unique tasks around the city, using our customized iPad as a clue giver. The winning team will receive $2,000 for the registered charity of their choice. Our Charity of choice for this event is The Angel Project. We will know if we win on Monday! Keeping our fingers crossed on that one.” http://www.thewineladies.com/blog/lifestyle/fundraising/1418-chevrolet-2013-spark

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#sparkcity The Spark City Challenge, hosted by Chevrolet @airship37 Downtown Toronto Event Space

By Posted in – airship37 & Events & Media Event & Pop-up & Product Launch on October 1st, 2013 0 Comments sparkBloggers, lifestyle writers, and Spark City contestants were invited to come to the downtown Toronto Event Space Airship37 for the #SparkCity Challenge.  The Spark City Challenge, hosted by Chevrolet, was a scavenger hunt held in downtown Toronto. Each person invited was asked to bring two people in order to form a team. Each participating team was given a 2013 Chevrolet Spark to drive as well an Apple iPad with a custom app just for this event. The app was a scavenger hunt style format that used maps and problem solving riddles. In many cases the participants had to engage with the general public to get to the next step. The winning team won $2000 for the charity of their choice.

Airship37 was the lauch pad for the event and provided a chance to re-fuel with some dishes from Toronto Event Caterer Berkeley Catering.

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“Yesterday The Wine Ladies were part of media and blogger teams from across Toronto, driven by our thirst for victory and our desire to do good. We competed in an adventurous, city-wide scavenger hunt. We were armed with an all new Chevrolet Spark and an iPad. Ours was the hot green colour called Jalapeño. Each team was given orders to complete unique tasks around the city, using our customized iPad as a clue giver. The winning team will receive $2,000 for the registered charity of their choice. Our Charity of choice for this event is The Angel Project. We will know if we win on Monday! Keeping our fingers crossed on that one.” http://www.thewineladies.com/blog/lifestyle/fundraising/1418-chevrolet-2013-spark

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“Great place for the 2013 Spark, Chevrolet’s new offering in the micro-car segment. The Chevy Spark is adorable. It comes in fun colours like Techno Pink, Lemonade and Denim. Jalapeño seems to be the leading favourite.” http://thechronicleherald.ca/wheelsnews/127523-oh-the-places-we-get-to

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The outdoor event space at Airship37 provided a beautiful backdrop to showcase the fabulous cars. The event production of the day was well co-ordinated and was a seamless experience for the guests.

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The participants were truly enthusiastic players and more than happy to have the chance to engage with downtown Toronto in a creative way. The attributes of the car were highlighted by its great mobility as the teams were navigating the downtown core.

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A car was driven right into the  Gooderham Lounge of Airship37 and looked great in the rustic and edgy event space.

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Venue: Airship37

all pictures by Paul McNulty