I joined Pink Pearl just over 2 years ago when my good friend, Elise, founded the organization. Elise was diagnosed with ovarian cancer while we were in University and has been working ever since to turn her experience into something positive for other people. I just knew I had to be a part of it. Now I manage our 2 major annual events – “Black & White with a touch of pink” which we are hosting at Airship37 this year, and “One Fine Day” which is held in the summer and encourages our supporters to host their own events in support of Pink Pearl, all on the same day!
The branding and presentation of Pink Pearl Foundation is very unique. It is very stylized, fresh and positive and is devoid of a clinical look that you may find in the health sector. What is the idea behind the branding?
Thanks for noticing! That’s exactly what we are going for… Our organization addresses the non-medical, emotional side of being a young women who is facing cancer. That was the thing that Elise really missed when she was undergoing treatment so it’s the gap that we aim to fill. Pink Pearl is a peer-support organization for women facing cancer, but it is also about celebrating and enjoying the preciousness of life. We hope that comes through in the brand.
What function does this upcoming event at Airship37 event play within the framework of the work Pink Pearl Foundation does?
Does Pink Pearl Foundation brave relationships with other non-profits it works in conjunction with?
Absolutely. Partnerships have played a significant role in our success. The organization actually grew from a relationship with The Juravinski Cancer Center where Elise received her treatment. They have been so supportive in enabling our programs within the hospital and connecting us with great resources. We also work closely with Wellwood, Wellspring and Walker Cancer Center which are amazing non-profits that also provide support and resources for patients and their families. We are always looking to connect with other like-minded organizations and believe partnering only makes us stronger.