Industry folks hit up Airship 37 in the Distillery District last Thursday to collect some trophies for out-of-the-box thinking.

Read more: http://strategyonline.ca/2014/05/21/photo-gallery-atomic-awards/#ixzz32fkPzKz0

airship37-toronto award ceremony-toronto venue.1

airship37-toronto award ceremony-toronto venue.5

“It’s no surprise the Grand Prix at last night’s AToMiC Awards went to Tourette Syndrome Foundation of Canada’s “Surrender Your Say.” It’s the type of powerful advertising that worked in combination with technology, media and content, which is exactly what the AToMiC Awards is all about. But it’s also a campaign, created by agency Saatchi & Saatchi, that was recognized for its AToMiC Collaboration, CSR, Idea and Digital Engagement, having won an additional four Gold pieces in each of those categories at the Toronto show.” Read more: http://strategyonline.ca/2014/05/15/atomic-winners-crowned-in-toronto/#ixzz32fnMGF5Y

airship37-toronto award ceremony-toronto venue.2

airship37-toronto award ceremony-toronto venue.3The crowd was very active on twitter throughout the night tweeting a play by play stream of fun pics and commentary.

airship37-toronto award ceremony-toronto venue.8

Congrats @mydailyvice @Tylersdaytoday @JWTCanada on a bronze #atomic14 award for SickKids http://bit.ly/qH3Ahd  pic.twitter.com/hER84BoHDY

airship37-toronto-venue-atomic-awards

Aww yeah! @JWTCanada gets a bronze for sickkids Real Life Hero. Congrats @mydailyvice #atomic14 For… http://instagram.com/p/oCWt39qVcN/

airship37-toronto award ceremony-toronto venue.6

Great shot! RT @Tylersdaytoday: @chrspage brentchoi @mydailyvice #atomic14 Atomic Awards. http://instagram.com/p/oCaVDiqVRR/ 

airship37-toronto award ceremony-toronto venue.7

Strategy Magazine was using Instagram effectively to illustrate vividly all the highlights of the evening. Their Instagram account titled Bold Vision & Brand New Ideas in Canadian Marketing (in teeny tiny pictures).

strategymagazine

1 week ago

#atomicawards host Steve Mykolyn shares the perils of being a futurist as he kicks off the show.

#atomicawards host Steve Mykolyn shares the perils of being a futurist as he kicks off the show.

A post shared by strategymagazine (@strategymagazine) on

The evening was a great experience and opportunity to broaden your horizons and expand what tools you put in your toolkit for communicating ideas.

airship37-toronto award ceremony-toronto venue.4

Venue: airship37

Atomic Awards

photography: Paul McNulty