“The AToMiC Awards, hosted last night by Anomaly ECD Dave Douglass and CBC’s Talia Schlanger at Toronto’s 1871 Berkeley Church, celebrate breakthrough achievements in the realm of advertising and media creativity, technology and content.” https://goo.gl/xsPkj8

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Guests walked in and the venue had a palpable level of excitment circulating through it.
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The event kicked off  in the mezzanine of 1871 Berkeley Church for pre-show cocktails.
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The event was timed perfectly to enjoy the Spring season’s evening sunlight streaming in through the Historic Berkeley Church stained glass windows.
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Media and production professionals intermingled with ad agency execs and creative professionals to create a fresh fusion of ideas.
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Berkeley Catering was on site with their signature fresh dishes.
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The AToMiC Awards were developed by strategy in consultation with a pan-industry advisory board to identify the ideas and programs across Canada’s mediascape – from networks and prodcos to agencies and brands – that break new ground. The result is a curation of collaborative work that a diverse jury of digital, TV, agency and marketing execs believe show the way forward with new ways to engage audiences. (http://strategyonline.ca/2015/05/22/ubisoft-and-sickkids-win-big-at-the-atomic-awards/)
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The AToMiC Awards function as a catalyst for the creative mind to propel the creation of content in new ground breaking directions.
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The event was an opportunity to experience the latest in innovation design and exemplary examples of creatives disrupting traditional thinking.

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“AToMiC Awards recognize the work of a media agency, digital agency or creative agency, as long as it is AToMiC in nature, meaning it blows up conventional thinking in some potent cocktail of advertising, media, technology and creativity. We’re also looking for media company and producer-side innovation that takes content models and platforms to a new level.”http://atomicawards.strategyonline.ca/Home

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Participants and creative enthusiasts from the night were prolific in sharing the excitement of the night.

Big nite – 8 wins Grand Prix/4 Golds/Silver

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Congrats to on yet another feather in their cap 🙂

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Publicis took home an entire case of awards tonight, Including The Grand Prix. Great work Nicolas Massey.

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Atomic Awards

Venue: Berkeley Church

Catering: Berkeley Catering

Photography : Paul McNulty