“Discovering the chemistry between beauty and skin care, to celebrate their official Canadian launch, THEFACESHOP hosted a wonderful evening to explore their beauty lab at Berkeley Fieldhouse.
“Over the last few years THEFACESHOP has been travelling from Korea all over the world to enlighten women about the natural science behind skin care. Creating high quality products, at affordable prices, each item is made with only the finest ingredients to meet what you’re searching for in term of beauty made from the healing and nourishing powers of nature. “(http://the-booklet.com/the-face-shop-beauty-lab/)
The FACESHOP displayed a huge range of products in fresh spring-themed stations.
Canadian influencers and beauty bloggers were introduced to the new products and experiment at each thematic station.
The open concept loft style setting of Berkeley Fieldhouse with its natural daylight and floor to ceiling French styled windows was on brand with the botanical natural styling of the event.
Faulhaber Communication a PR and Marketing firm worked with THEFACESHOP to create a fresh innovative look at the Berkeley Fieldhouse. Faulhaber Communications is known for Creating and communicating powerful brand stories in the lifestyle arenas.
This event was an opportunity for brands, ambassadors and influencers to experience the new product line with beauty experts facilitating an engaging informative experience.
Guests learnt about The Face Shop Canada makeup, ace masks, skin & nail care from beauty experts.
The introduction a line of mask products provided a range of options for skincare with innovative ingredients and targeted skincare needs. “They have masks with infusions of mango seed butter, pomegranate, chia seed, ceramide and red ginseng just to name a few.” http://www.fashionecstasy.com/the-face-shop-launches-in-canada/
Guests had the opportunity to get a handpicked recommendation for their specific beauty goals and routines.
The nail station was a collection of vibrant colours and fun ideas for a fresh summer look. Beauty geeks termed the selection “summer in a bottle”.
Beauty Bloggers shared their gift bag samples on social and created personal accounts of the products. ” Arranging colorful things @thefaceshopcanAm most excited to try the soft cream blusher. #thefaceshop#TFSBeautyLab “
The gift bags from The FACESHOP contained a beautiful array of skincare products.
The seed station had a series of products utilizing the natural benefit of seed infused products.
Some of us may have sensitive skin without even knowing it. The skin care line provided considerations for individuals whose skin get easily inflamed and can strengthen sensitive skin. Their skin creams come in a variety of combinations of high quality ingredients to suit different needs.
THEFACESHOP has launched a full collection of makeup with a range a big range of colours and shades for every spring look.
Berkeley Events Catering provided a fresh interesting menu for the launch.
Passed hors d’oeuvres: Shrimp volcanoes, Brie phyllo cups, thyme and apple chips, Sauteed mushroom crostini, truffled pecorino, Cherry tomatoes, mozzarella and basil seedlings, Muscat braised shortrib, Yukon chip, white bean puree
Bevlabs was on site with fun infused drinks. Bev Lab is an award winning company that experiments with flavour, technology, food and design.
Crown Flora, a hip flower in downtown Toronto Studio created a beautiful floral interior design for the event styling. In addition the designers created an experiential and interactive component to the event by having guests create their own take-away terrariums. Each guest had the opportunity to create their own terrarium world. This took place in the private dining room upstairs at Berkeley Fieldhouse.
Faulhaber Communications team created a fabulous event and showcased their ability to ” help forward thinking- brands succeed. ” https://faulhabercommunications.com/
Photographer: Katherine Holland Phot0graphy
Venue: Berkeley Fieldhouse