Toronto Beauty Bloggers & Media were invited to the L’Occitane En Provence Holiday Preview Event at the Berkeley Fieldhouse event venue Toronto,in the core of the cities downtown.
The preview included the holiday collection featuring luxurious gift sets.
A favourite stop at the media preview was the hand massage station. The products used were L’Occitane Shea Nail & Cuticle Nourishing oil and shea butter among other fragrant products that made the guests feel renewed and cared for.
The event design for the product preview in the Toronto Berkeley Fieldhouse had elements of the natural world in earthy tones interspersed with bright vibrant flower arrangements.
Similar to the gorgeous L’occitaine event at La Maquette “The event was designed to allow people to browse the new collections at their own pace.” Priscilla Quesnel Associate Manager, Associate PR and Communications director at L’OCCITANE en Provence La maquette launch.
The Berkeley Fieldhouse has an abundance of natural lighting in its bright open event space that was a perfect setting for the beautiful product line. The unique rustic urban space was used to its full potential in the carefully thought out balance of elements introduced in the event design process.
The design and architecture of the L’Occitane Holiday press event highlighted the raw beauty of the ingredients in an informative, stylized and precise presentation.
The Berkeley Fieldhouse event space was transformed to reflect the unique brand of L’Occitane. The Toronto Media event read luxurious, comfortable while exuding a natural ease.
Beauty Bloggers and the media could make themselves comfortable and take the time to experience and explore all the interesting details of the L’Occitane brand.
“Bloggers and influencers play an increasingly important role showcasing products from beauty brands. They communicate about the products, giving honest opinions and reviews, ultimately establishing trust with their followers and hopefully, encouraging them to try the products out for themselves. Additionally, with the rise of Instagram Stories and unboxing and live testing, I think people really feel like they’re experiencing the products through the blogger/influencer. “Priscilla Quesnel Associate Manager, Associate PR and Communications director at L’OCCITANE en Provence
There was an artist creating live art using some of the natural ingredients from the L’Occitane product line.
This experiential addition to the event worked effectively to create a tactile experience and draw out and celebrate the unique qualities of the L’Occitane brand.
“En Provence inspired live performance for L’Occitane beautiful holiday private event #Loccitaneholiday where I got a chance to paint with actual Impoortalle flowers direct from Corsica! How exciting ! “Jessica Gorlicky
“There were also Limited Edition Gift Sets from L’Occitane, ranging from Classic, Specialty and Travel Sets. There’s something for everyone, including grooming sets for men. “http://www.beautyphd.ca/2015/08/loccitane-en-provence-holiday-preview-event.html
Berkeley Catering served a sumptuous menu that paired well with the luxurious and hand crafted feel of the event.
What’s in the bag?
“Everyone that attended received a generous goody bag! They had a choice between the two new collections of the collab with Pierre Herme. They were both really nice. “http://www.beautyphd.ca/2015/08/loccitane-en-provence-holiday-preview-event.html
venue: Berkeley Fieldhouse
Catering: Berkeley Catering
Photography : Paul McNulty