The latest edition by the house of Ralph Lauren belongs to the collection of men’s fragrance Polo which celebrates the fiery red colour this year.

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airship37- toronto event venue- toronto media event.3“Polo RED is announced as a ferocious and energizing fragrance which includes ingredients fitting the red color. The composition opens with red grapefruit united with cranberry and Italian lemon. The heart of the composition emphasizes accords of red sage, red saffron and lavender, while the “red notes” in the base are described with red wood, hot amber and fragrant coffee beans! The spicy red composition of woody-spicy character is signed by perfumer Olivier Gillotin, carrying the scent of strength, masculinity and character.” http://www.fragrantica.com/perfume/Ralph-Lauren/Polo-Red-18598.html

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The rustic industrial accents of the Gooderham Lounge at event venue Airship37 highlighted the elegance and striking graphic appeal of the new fragrance.

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Guests enjoyed some fun cocktail games and signature drinks were paired with scrumptious aperitifs.

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The elegant cocktail hour included some interactive engaging fun and gakes.

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The Polo brand was seamlessly highlighted through the venue in an artistic and visually bold style.

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The mood was chic, elegant and fun.

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The Toronto media event included event entertainment by  Zero Gravity Circus that was fabulous, fiery and athletic .

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Guests seamlessly transitioned into an engaging theatre style presentation in the Hangar. The presentation was accompanied by striking visuals and a clever quick paced dialogue.

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Photography:  Paul McNulty

Venue: Airship37