The Varage Sale team celebrated the holiday season at Airship37 Toronto event venue with a fun stylish party that reflected the company’s eclectic creative vibe.

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 VarageSale, a Toronto-based online marketplace and venture-funded startup. The app provides a trusted and family-friendly environment where families can buy and sell affordable secondhand items in their neighborhoods. “We’re building a platform for trusted local communities…for a safe and local environment,” says CEO and co-founder Carl Mercier. “The experience quickly becomes so much more than buying and selling.”

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VarageSale is comprised of a husband and wife team. “The VarageSale story is a remarkable one. It’s one of those rare cases when shortly after an idea comes to life, it spreads like wildfire.  Clearly that’s testimony to the genius of Zuckerman’s understanding of her customer’s problem and to Mercier’s ability to solve it. ” http://www.clearfit.com/tag/ben-yoskovitz/

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The Gooderham Lounge was dressed up to be a cozy comfortable setting that resembled a comfortable, elegant living room. The party embraced and celebrated the values that the company promotes. VarageSale co-founder, Tami Zuckerman has a background as a elementary school teacher and her experience with the broad needs of children translated to the company donating to the charity First Book Canada.

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A strength of VarageSale is that they rely on user feedback and stay in touch with their customer’s experience. The company creates a dynamic online experience, which is in line with the success of online chat rooms, while stylistically resembling the instant visual potential of Instagram and other social media platforms.

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“Ms. Zuckerman, a former teacher, got the idea when she grew frustrated with the user experience of the more traditional listings services and found not knowing who you were arranging to meet a little creepy and unsafe. VarageSale’s listings are grouped into geography-based communities, and you can’t join unless you’ve been approved by local moderators, which adds a layer of trust and identity.” http://www.24news.ca/the-news/economic-news/118313-fast-growing-canadian-startup-varagesale-raises-34-million-from-silicon-valley-investors

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VarageSale is all about community and establishing local connectivity. This quality of the business was translated in the celebration at Airship37 with fun touches and activities namely the hand printed silk screened t-shirts where the process was enjoyed and shared.

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“In 2014, Yoskovitz joined VarageSale as its VP of Product and helped Mercier and Zuckerman grow the business through its mobile app. By 2015, VarageSale had spread to communities throughout every Canadian province and in 42 US states, as well as in Europe, Asia, and Australia. Millions of people were using it, and over 50 percent of them were on VarageSale’s mobile app daily.” http://www.clearfit.com/tag/ben-yoskovitz/

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Ben Yokovitz tells the story behind VarageSale and why he wrote the book Lean Analytics for Startups. Ben shares why engagement matters even more than growth in the beginning in an enlightened podcast https://dailyhunt.co/varagesale/.

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The party had fun retro touches and incorporated a nostalgia for all the fun that can be shared with items collected from over the years.

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The Hangar space at Airship37 was perfect for the VarageSale team to spread out enjoy good food and share stories.

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Venue : Airship37

VarageSale

Event Planner : Fusion Events

Photography : Paul McNulty