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Audi Canada hosted an event at Airship37 event venue Toronto that showcased their new highly stylized designed vehicles for press, influencers and VIPs.

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Vorsprung Durch Technik

This German phrase is usually translated into English as ‘progress through technology’. A literal translation would be ‘advancement through technology’.

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The product launch was presented cocktail style in the Gooderham lounge.

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Guests were provided with a seamless and first hand experience of the audi brand.

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Audi sets the precedent of ” Creating brand experiences that exemplify “kundenbegeisterung” or customer delight.” http://www.autonews.com/assets/PDF/CA93478310.PDF

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Berkeley Catering provided the guests with artisanal foods and cocktails.

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” The objective of the launch events is to create unique brand experiences that provide an emotional connection to the Audi brand.” http://www.autonews.com/assets/PDF/CA93478310.PDF

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 Venue : Airship37