Make Up For Ever launched their new Artist Rouge lipstick at Airship37, event venue Toronto.

Bloggers, make up artists and lifestyle influencers walked down the red carpet in eager anticipated to the media launch event.

“Dany Sanz came up with the idea for Make Up For Ever in Paris in 1984 when she was working on a set for a theater production. The director asked her to paint one performer’s body, and once Sanz saw her makeup in movement, she knew makeup creation would become her passion. The name of the company comes from Sanz’s commitment to makeup “for pros, for you, for ever.”  http://www.allure.com/story/make-up-for-ever-history

The dynamic creativity and innovation surrounding this brand was reflected in the clever and appealing event design.

“I dreamt of a place where makeup artists could find everything that they needed for their art as well as a collection of reliable, authentic products with professional performance.” http://www.makeupforever.com/ca/en-ca/brand/danys-life/danys-life

There were Cocktails and Hors d’oeuvre to enjoy while the dance performers lit up the stage.

Stations were set up with Make Up artists  to assist guests in  finding their perfect Artist Rouge shade match.

The photo booth reflected the stylish expressiveness of the event with immediate gratification poloroids.

Jessica Gorlicky, Toronto artist was a focal point of the event creating her signature expressive canvases, this time in lipstick.

Dannica Amoureux, Make Up Forever Canadian National Educator introduced the evening and thanked all the guests and the talented dancers and kicked off the festivities with a celebratory toast.

The complete Artist Rouge series was set up for guests to try out the product and share their findings.

Stylish garage doors open to an eclectic patio area, featuring a one-of-a-kind VIP space – A vintage Airstream bus. Guests hung out shared cocktails taking selfies and enjoying the urban setting.

Airship37

Make Up Forever