Rose PR hosted a magical #Lancômecanda La Vie est bell influencer brunch at La Maquette event venue Toronto.
Guests included beauty bloggers and influencers that are experts in the beauty field sharing their experience of the new Lancôme fall fragrance & skincare launches.
Rose PR says thing like “The idea is simple. The reflection of a product onto the public needs to mirror what it stands for. The image cannot be more real than the brand, and the brand must live up to the image. It is the job of the PR agent to ensure that there is cohesion between the brand’s core and the way it is represented to the public..” http://www.rosepr.ca
La Maquette has a patio overlooking the Toronto Sculpture Garden. The garden patio was styled with lush palms and vintage treasures to create a warm summer inspired oasis.
The event styling had a stylish boho vintage lifestyle branding that suited the brand.
A whimsical swing was installed on the patio for guests to swing in the warm breeze.
Guests could have their portraits drawn by Stefanie Ayoub from Bone Studio.
It was a day of elegance & roses 🌷… Had the pleasure of meeting the talented @stefanieayoub who sketched me in under 5min, so lovely! 😊 _______ • Introducing @lancomeofficial "La Vie Est Belle L'Éclat" – Eau De Parfum; a beautiful feminine scent that is both fresh and floral and warm enough for a nice transition to the fall season. • The "Absolue Precious Cells Rose Mask" is a new skin boosting mask that gives radiant skin due to its nourishing and soothing ingredients that is full of of real rose petals! 🌷😍🌷 ___ #lancomecanada #lancome #AbsoluePreciousCells #TheSkinIWant #LaVieEstBelle
This fun addition gave guest a nice personalized momento of the experience.
The tropical orange tree and vintage sofa added a fragrant lush environment to the setting.
The products were seamlessly integrated into the the stylized garden setting.
Every detail was designed to create a signature event.
The Art Deco inspired historical building la Maquette was the perfect backdrop for the beauty product launch. The location is located in central downtown Toronto making it easily accessible for daytime events.
The event included a lovely brunch that added to the experience. Choosing brunch as the meal at an event has many advantages including sweet and savoury dishes and the freedom to treat-yourself as this meal is two in one.
Berkeley Events Catering provided an artisanal custom menu for the guests.
During the meal beauty experts introduced the Lacome products and shared all the special details.
Beauty bloggers, instagrammers, and industry experts were given samples of the signature products at their table settings.
PR company Rose PR
signage and banner: Cartell Media
Photographer Paul McNulty