Firstly, wow your design for the Berkeley Fieldhouse wedding gives one the immediate sense that they are experiencing something different and vibrant in a new way that speaks to all the senses. Is this something you strive for?
Yes! A new perspective leaking vibrancy and that tickles all 5 senses. Yep. That pretty much sums up what I hope to achieve.
What was the initial idea behind the design in the Berkeley Fieldhouse?
I love the space, but my client wanted something that was not too precious or cute. We were going for a super playful #sexyloveparty to be exact.
The colourful paper hats are playful and whimsical while at the same time being so precisely well executed and constructed. Is this a balance you think of?
Juxtapositions in design present themselves when time, budget and creative license are present. I thought of the paper hats the night before. We started folding at 10am.
The stylized Lounge atmosphere in the Berkeley Fieldhouse sets the tone for guests to feel like they have been invited to be comfortable and enjoy themselves, how was this experience arrived at?
My clients did not want a stuffy, sit down wedding. They wanted a #sexyloveparty. So, I created spaces and different seating areas throughout the space to mix things up and create little worlds inside one locale.
The floral wall set up on the outdoor patio for the ceremony sets a fabulous mood that is exciting and visually stunning. How was this piece conceived and implemented?
The bride and groom loved some Kim & Kanye. I spun that color scheme on its head and me and the florist spent an afternoon clearing out faux blooms from craft stores and then another afternoon stuffing them together in foam to make a wall. It was a labor of love. It was also a killer photo background for the wedding. Dual purpose.
You bring a huge range of creative expertise to whatever you do. Can you speak to some of these experiences and how they allow you to achieve such remarkable results.
I know who to work with. I know that I want to create a space and an evening that I would want to be a part of. I know that good design is one thing, but making it functional and filled with good food and music is another. I want it to be a tactile experience with lots to see, feel and do. I want the whole place to feel like a heart beat ready to explode with happiness. Because I only do a handful of weddings a year, I treat the venue like my living room and I want the whole thing to be EPIC!
There is a necessary trust that must be in place between a couple and everyone involved in they’re wedding preparation can you speak about this relationship?
Trust. Love. Understanding. A MUST! In this case, I deeply love both the bride and groom and they are people I feel lucky to know. I also knew who they were as people and why they hired me. You need to work with your clients in a way where they feel seen and heard. If that is present nothing can go wrong. Their wedding from a creative perspective was totally in my care….and I would walk on water for them…do most anything to make them happy. We became a trio by the end. They were asking me that night….”are you having FUN?” And I was!
What are three words you would use to describe this event design you created at Berkeley Fieldhouse?
Playful. Colourful. LOVE.
It takes a lot of experience to know what looks great in person but also translates well to the very important pictures that couples treasure. This design translated beautifully to photos. Is this something you learned over time with experimentation?
Being a designer and stylist, I have learned the beauty of levels, color use and the joy of MORE IS MORE.
The design you created worked so well with the natural attributes of the venue, the natural urban space and the natural light in the Berkeley Fieldhouse. Do you design with each specific venue in mind?
The venue is the most important launching point for my work. I want the space to feel like “I woke up like this”- So, working within the colors, lighting needs, bones and architecture–start the ball rolling in what I will need to add to make the vision happen all while accenting what exists.
It’s such a delicate balance to know where to place decor and design and to know how much is the right amount in order to really enhance and energize a space. How did you know the exact right amount to add in?
There should always be design tension in a room where you make some visual noise, then you give the eye some breathing room. I just follow my guts and my eyes. They tell me what needs to happen.
There is such a nice balance of color, sparkle, lightness and darkness, levity and density in your design. Do you attribute this to your experience working in so many different media?
I think so. I design and create so often that I want to delight myself. I need all of it to make my heart flutter. I want to create spaces that make hearts flutter.
What is your dream sentence for your client to say when they see the design all put together?
This is everything I only dreamt it could be and more.
Do you think the energy that goes into the creation of the event design carries through to the event itself? How so?
I do. I believe FULLY that everything is ENERGY! EVERY THING! If things are timed well, properly organized and created from a place of love. A hum is in the room. Only good positive words can be spoken and only love can happen.
What was your favorite part of designing this wedding?
Creating a space for everlasting love can transpire.
What advice would you give a couple starting from the beginning in imagining what their wedding can look like?
Have fun. Let go of trying to over plan or stress. Trust the people you hire and enjoy the ride. It should be a memory that you look back on and cherish.
Venue: Berkeley Fieldhouse
Designer and Stylist : Tiffany Pratt
Florals: Blush and Bloom Flower Studio
Photography: Paul McNulty