canadian tire-winter product launch-pop up retail event - airship37- toronto showroom

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Canadian Tire created a winter wonderland at Airship37. Canadian Bloggers and  media were greeted by festive holiday characters in the urban outdoor space.

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The Gooderham Lounge was transformed into a magical winter scene with Canadian Tire’s extensive collection of outdoor holiday lighting, including  a Noma pre-lit acrylic white ice deer wireform and the Noma pre-lit yarn snowman wireform.

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Canadian Tire profiled their #CANVAS, décor, “A brand new line of décor products that let you express your personal style.”

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“The CANVAS Design Team partnered with five talented décor and design bloggers from across Canada to create Christmas décor projects that express their unique style.” http://www.canadiantire.ca/inspiration/en/cover.html

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The Canvas brand is all about taking the Canadian Tire products and making them your own. “The idea of a blank canvas can be intimidating to people so we partnered with bloggers, different interior designers and people who really know how to put together unexpected looks together.” http://www.canadiantire.ca/inspiration/en/seasonal/christmas/canvas/landing.html#1204782314&groupId=main

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The Hangar at Airship37 became a showroom for everything Canadian Tire holiday it resembled  a collection of very stylish “pop-up shops.”

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Canadian Tire pulled together gifting themes that were beautifully displayed in the free standing cabins built in the Hangar complete with skylights.

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A beautiful winterscape was set up in the Hangar complete with life-like trees and a painted snowy treeline.

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The foodie was celebrated with a complete line of products to inspire people who love to eat and innovate with their food.

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Chilling in the Man Cave offered a compete line of products for the male consumer ranging from the auto enthusiast to the do-it-yourselfer. This exhibit came complete with a Man Cave license plate styled sign.

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As noted in an article in the financial post that “Canadians regularly stock up on do-it-yourself items”.  Canadian Tire has had great success in this department and reaches a good portion of Canadian households. “This reach is aided by the fact that Canadian Tire’s store presence is unparalleled,” the Kantar report said. “With 490 Canadian Tire stores nationwide, the retailer itself asserts that it has a store within a 15-minute drive for 90% of Canadians.”  http://business.financialpost.com/2013/06/03/canadians-look-for-convenience-from-home-improvement-retailers-study-says/

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The house pet was not overlooked in this showroom having its own section and representation complete with gift ideas.

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There were fun “unexpected gift ideas” around the theme of enjoying the great outdoors complete with a product to build your own ice rink.
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canadian tire-winter product launch-pop up retail event - airship37- toronto showroom
The active lifestyle was addressed with a series of products that would facilitate active winter activity.
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Engaging with this line of products can only lead to some personal doing-it-yourselfing and an active appreciation of the winter season with all its festivity.

Venue: Airship37
Photographer: Paul McNulty