In conversation with Jonny Comparelli Co-founder/CEO of Qriket and Mark Muralla co-founder/creative director of Qriket. Qriket had a fun luncheon meeting at Ariship37 recently.
The following was drawn from a sit down on Airship37’s Silver Bus.
airship37-toronto corporate event-toronto venue-meeting and planning.1
airship37-toronto corporate event-toronto venue-meeting and planning.2
airship37-toronto corporate event-toronto venue-meeting and planning.3
JC: Qriket was started back in 2009. It was introduced to bring a solution to the qr code technology that was around at the time. Back in 2009 there were a lot of QR codes in the advertisements underground and in the subway posters in particular, where you did not have internet access to process the code.  Qriket solved this by having the ability to store the qr code and access it after. Following this, the next evolution of Qriket was to build something more fun and that could interact more within the social network – Qriket turned into a game. The game was based around the qr code. People were challenged to get out there and scan as many codes as they could. They could win a jack pot.
In essence  it became a way to “gamify” the qr experience and it has evolved to a point where we are today which is a platform designed to gamify the consumption of media. With Qriket, you engage with brands and local businesses (hyper-local) in-app or in-store to earn real dollars then decide whether to keep what you earn for yourself, or pass it on to worldwide charities.

airship37-toronto corporate event-toronto venue-meeting and planning.4

airship37-toronto corporate event-toronto venue-meeting and planning.5
airship37-toronto corporate event-toronto venue-meeting and planning.6
What is the importance of coming out of the office for a meeting?
JC: Coming to Airship37 and getting everyone out of the office had a huge benefit for us. it was a good day to take the get to a space to breath laugh have great food and play some ping pong. Our group is growing in size and to be in a more open space like this let us all comfortably meet together as a group. Airship37 is a good space to collaborate in. We live in a high paced industry with quick deadlines and so an actual physical change of space let us see ourselves more spread out and create some more dynamic room for ourselves in our approach.
airship37-toronto corporate event-toronto venue-meeting and planning.7
airship37-toronto corporate event-toronto venue-meeting and planning.8
MM: Moving from the Gooderham Lounge to the Hangar and being able to create break-out groups in the retro coach tour bus is a great option at Airship37.
airship37-toronto corporate event-toronto venue-unique toronto venue-meeting and planning.9
Is there a type of innovation personality, ahh the buzzword innovation, is it a character trait?
JC: There are certain traits – ambition, dedication, all the buzzwords of entrepreneurs. In addition its about being open minded whatever it is.
MM: It is simplifying.
JC: Nothing becomes improved unless you love it you are passionate about it you will innovate and create, love!
airship37-toronto corporate event-toronto venue-meeting and planning-unique meeting venue
How important design is to functionality?
MM: succinctly – design is all about usability and keeping it simple, making a product that my mom could use.
airship37-toronto corporate event-toronto venue-meeting and planning-unique corporate venue

Businesses are looking for more of an experience from their meetings outside of the office. Something about the space or the activities that is memorable and creates a significant memory for its employees. Did this happen for you? 

JC: Being able to get out of our usual micro-groups or the different arms of our organization that we have smaller meetings in and mingle together in a relaxed atmosphere with ping pong and great food created some fun new synergy amongst ourselves.
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities.3
Qriket gets involved with local  hackathons – quite successfully. How has this experience been for your group?
JC: We did the green button MaRS hackathon. (MaRS called on developers, designers, energy experts and budding entrepreneurs to create apps and hardware that make use of the Green Button open API and other sample datasets. The goal? Your brainchild will help consumers better understand, access and manage their electricity consumption.)

In this hackathon we designed an app called wattage. Wattage recommends the best times to use electricity, focusing on conservation and engaging the consumer through the concept of peak hours.

MM: What comes out of a good hackathon? Really good team building. Within a strict amount of time you learn reliance and alliance, you are relying heavily on team, five people (our team) each had a specific task, turn something out, broaden our capabilities, be more creative in a short amount of time, work well under pressure. bring this back to the office.

 

There is talk of the imperative to create disruptive innovation within a company, especailly one such as Qriket whose success hinges on creating a new product. How do you create an environment that facilitates this?

JC: Everyone can contribute to the application so it keeps everyone motivated. Being the lead designer Mark keeps everyone happy by letting them contribute to ideas. We don’t micro-manage people, everyone knows what they need to do. everyone has the opportunity to speak in that platform and in the office, we encourage everyone to use their creativity.
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer
How do you do meetings?
MM: What makes a good meeting a good meeting is a short meeting – ten minutes max, just an opportunity to brainstorm.
JC: (Johnny is in different meetings) In the management process sitting back and listening to what everyone else is saying, giving everyone a platform to truly say what they need to say, keeping it laid back and fun is key. Making everyone a decision maker that matters, growing everyone’s opinion so it has an effect on what we do. Everyone has a creative side and it’s finding something to put that creativity into. In strategic meeting and planning, you break out into different groups. At a venue like Airship37 (with the options available in terms of space) you can come together on one topic and then break out into different groups. As a company grows, each arm of the company can become spread out, so to have everyone mingle together brings out the best in each of us. We learn about each other.
Berkeley Catering was on-site with a fresh beautiful lunch. Berkeley Catering focuses on fresh, local foods that provide sustenance.
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer.1
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer.3
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer.4
Salads: 
Orrechiete with rapini, chillies and pecorino romano
Mushrooms dressed in balsamic & walnut oil on mixed greens with local goat cheese

Sandwiches:
Roast Cumbrae Beef with horseradish & sautéed onions
Organic Turkey with sage aioli, watercress & diced dried apples
Avocado with Sprouts gouda & tomato on multigrain
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer.6
“So long as you have food in your mouth, you have solved all questions for the time being.”
– Franz Kafka
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer.7
airship37-toronto corporate event-toronto venue-meeting and planning-team building activities-berkeley catering-toronto caterer.10
Dessert:
Blood orange tarts
Raspberry pistachio eclairs
Chocolate Raspberry tart
Berry Macarons
Fruit platter
What is happening with Qriket? what makes you excited about it?
JC: Bringing our users from the app to physical destinations, really bridging the gap between what advertising has been in the last 5o years, shift  the paradigm of advertising, make it worthwhile for the consumer to seek out and go and make a decision made on this advertising – they get rewarded as well so that everyone wins. Closing the gap,
Thank you so much Qriket for sharing your unique vision and exciting new platforms!
venue: airship37
photography: Paul McNulty